Opinion polls as measures of commitment to goals: Environmental attitude in Germany from 1996 to 2018
Bauske, E., Kibbe, A. & Kaiser, F. G. (2022). Opinion polls as measures of commitment to goals: Environmental attitude in Germany from 1996 to 2018. Journal of Environmental Psychology, 81, 101805.
Available free of charge until June, 16th 2022: https://authors.elsevier.com/a/1e%7EG8zzKDEWDq
Available at: https://doi.org/10.1016/j.jenvp.2022.101805
Can opinion polls be used to measure people's personal commitment to protecting the environment over the years, even with data that were not originally compiled from a longitudinal perspective? In a secondary analysis of 12 data sets collected over the course of 22 years and containing more than 28,000 person records, we demonstrate that opinions and reports of behavior can be aggregated into valid depictions of people's personal commitment to protecting the environment (i.e., their environmental attitudes). In contrast to traditional scaling approaches that define such measures by the item sets used for measurement, we grounded our measure in a psychological measurement theory of the response process—the Campbell paradigm. We found that the average level of environmental attitude in Germany has increased slightly since 1996. With a new sample of 1,689 respondents, we validated our estimates of people's environmental attitudes with estimates of the same people's annual CO2 emissions.
• People's environmental attitudes reveal commitment to environmental protection.
• Commitment to protecting the environment can be measured with opinion polls.
• Fragmented data from distinct samples can form a comparable commitment measure.
• People committed to environmental protection leave smaller carbon footprints behind.
• Since 1996, environmental attitude has been on a slow but steady rise in Germany.
Neue Publikation: The supportive role of environmental attitude for learning about environmental issues
Kaiser, F. G., Kibbe, A. & Hentschke, L. (2021). Offsetting behavioral costs with personal attitude: A slightly more complex view of the attitude-behavior relation. Personality and Individual Differences, 183, 111158.
Available free of charge for the next 50 days: https://authors.elsevier.com/a/1dUlWheKdmtb1
Available at: https://doi.org/10.1016/j.paid.2021.111158
In this research, we propose that the notorious attitude-behavior gap—the notion that people profess attitudes without taking real actions—might also stem from ignoring the fact that manifest behavior typically involves costs (i.e., personal resources such as time, money, exertion). In two quasi-field experiments with convenience samples (N1 = 396; N2 = 252), we demonstrate that the people who performed increasingly costly behavior professed progressively stronger attitudes. Our findings suggest that the costs that obstruct behavior must be offset by attitudes before behavior can manifest itself. Thus, there is a need to stop confusing weak attitude-behavior correlations with the behavioral irrelevance of attitudes. To avoid underestimating the importance of people's attitudes concerning environmental protection, the strength of attitudes relative to the associated behavioral costs must be considered.
• A too simplistic view of the attitude-behavior relation makes it appear inconsistent.
• Attitudes reflect the occurrence probabilities of attitude-relevant behavior.
• Progressively stronger attitudes compensate for increasingly costly behavior.
• Surmounted behavioral costs coincide with the strength of environmental attitudes.
• Undemanding opinions must not be confused with behavior-relevant attitudes.
Prof. Florian Kaiser spricht im Podcast "How to Save the World" in der neuesten Folge "The Real Psychology of Why We Make Environmental Changes" mit Katie Patrick über nachhaltiges Verhalten, Umwelteinstellung und Verhaltenskosten. Hier finden Sie alle weiteren Infos (Englisch).